
About
GoodwinCo is a Raleigh-based private developer focusing on retail across the Southeast. Abbitt Goodwin founded the company in 2022 after nearly three decades in commercial real estate. He spent the early part of his career in retail brokerage, specializing in tenant representation and building lasting relationships across the tenant community. GoodwinCo now puts those relationships to work, partnering directly with national retailers to find, entitle, and build their next locations.
GoodwinCo’s projects include infill outparcels, grocery-anchored neighborhood centers, large-format shopping and power centers, and mixed-use districts. No matter the format, every project is designed to complement the character of the community it serves while giving its tenants every opportunity to succeed. The company values its relationships with residents, municipalities, and the retail community, and brings a hands-on, detail-oriented approach to each one.
Areas of expertise
Site Selection
Nearly three decades of market knowledge, paired with detailed market analysis, to identify sites that meet each retailer’s real estate criteria and support long-term performance.
Entitlements
Established relationships with municipalities and regulatory agencies, and a proven track record of moving projects through rezoning and permitting.
Tenant Relationships
Long-standing ties with regional and national tenants, built by seeing every deal through from the first conversation to opening day and delivering on the commitments we make along the way.
Site Planning & Programming
Careful attention to layout, access, parking, and circulation, with every decision made in the best interest of the people who use the center, from shoppers to tenants.
Underwriting & Structuring
Markets shift, and making a project financially viable often calls for a fresh perspective. Our team knows which structures work, which don’t, and how to adapt as conditions change.
Strategic Partnerships
For large mixed-use projects, we draw on relationships with firms that specialize in other asset classes to round out the development.